Don’t be fooled by the pared-down look of Outdoor Retailer. What was once a mighty, bustling trade show has, in recent years, made quixotic efforts to hide a continuous decline in exhibitor attendance. For a time, many in the industry saw it as a grim harbinger of the inevitable death of big trade shows in the post-pandemic (read, infinite Zoom meeting) world.
But no one is happier than I to take a big old bite of humble pie. Though this summer’s show in Salt Lake City again had to deal with empty floor space and attendance numbers that paled compared to those of the twenty-teens, the vibe was undeniably positive!
And that owed to a wealth of eager, scrappy, hustling small and mid-size brands. Some of these brands said they’d been turned away from, or priced out of the old OR in favor of glitzier, wealthier outdoor companies. But those big names were the first to cancel their tickets when things took a turn, and that left a vacuum for opportunistic upstarts to fill.
And boy, did they! GearJunkie had two editors in attendance — myself and camp editor Will Brendza — and we managed to lap the entire floor a few times over. Even still, we couldn’t quite see absolutely everything there was to see. But of the dozens of products we did get our hands on, many showed ingenuity, innovation, and heart in equal measure.
Here’s a recap of the most eye-catching new gear we saw at the Summer Market show.
Top Gear From Summer Outdoor Retailer 2024
Pingora ‘Outro’ Pack

While the biggest single product launch from this new brand was the Outro backpacking pack, the brand itself may be most noteworthy. Spearheaded by industry veterans Mike May and CJ Whittaker (co-founder of Cotopaxi), Pingora takes a novel approach to “accessible” gear.
“We have to start giving some [bleeping] credit!” Whittaker told me in a phone interview. He and May see an opportunity to make technical, legitimate gear for the new crop of outdoor enthusiasts. That doesn’t just mean newcomers. It’s also the generation of upcoming recreationists and athletes that will leave their own mark on the industry.
This means building on existing sustainability trends — like utilizing as much dead stock as possible for raw materials. It also means creating new solutions to match the varied interests of modern users. The Pingora pack aims to change the way backpackers think about their pack.
For starters, the pack is semi-customizable when you order it — brain or no brain? Hip belt size? What’s more, according to Pingora, the Outro’s torso length adjustment system maintains the best load transfer geometry while maintaining a high level of stability. It accomplishes this by moving the adjustment to the bottom of the yoke so it doesn’t affect the load lifter angle.
The Outro will also offer novel options for accessing the pack on the trail and organizing and separating gear in the main compartment. It will come in 40L and 55L options and launch in spring 2025.
Outdoor Element ‘Flicker Feather’

ØNWRD Supply ‘Seat Organizers’

Zippo ‘Bit Safe’

Impetro Gear


Terrestrial ‘Carbon Negative Camp Tools’


LIVSN ‘EcoTrek Overalls’


GCI Outdoor ‘Adjustable Freestyle Rocker’


GSI Outdoors ‘Selkirk 270 Butane Stove’

Stakk


Dark Energy ‘Spectre 18W & 8W Solar Panels’

